TELEVISA CONSUMER PRODUCTS [TELEVISA] | BRANDING AND STORYTELLING

CREATIVE DIRECTION | TREND ANALYSIS | STORYTELLING | DESIGN | BRANDING

Televisa Consumer Products was one of the company's cornerstones in the first decade of the 2000s, establishing a competitive portfolio of brands in the licensing industry. From 2011 to 2015, I was entrusted with the responsibility of leading the Design and Creative Marketing team. One of my key roles was to create the corporate identity for the Televisa Consumer Products each year. I established a creative process and methodology to craft a meaningful narrative about the purpose of our message at the corporate level, successfully creating a distinctive and emblematic identity for the department. The annual graphic identity was applied to various materials, such as sell sheets, presentations, corporate videos, magazine ads, trade show booths, and advertising in both print and digital media. With the support of the design teams in Televisa Consumer Products, we were able to achieve better results and more visible campaigns each year.

IN ADDITION TO MY ROLE IN DESIGN AND CREATIVE MANAGEMENT, I ALSO PARTICIPATED IN THE DESIGN AND CREATION OF THE KEY DESIGN ELEMENTS, SUCH AS: MASTER FILE TEMPLATES, COLOR PALETTE, CONCEPT DIRECTION, PHOTO SHOOT DIRECTION, COPY AND STORYTELLING WRITING, AMONG OTHERS.

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