EDUNIVERSEMX | LOGO & BRANDING

BENCHMARK | BRAND IDENTITY | DESIGN | BRANDING

As an independent creative and designer, I was entrusted with advising on and creating the EDuniverseMX educational project. This bilingual and multidisciplinary initiative based in Mexico City, supports education by empowering parents, teachers, students, and schools through coaching, with the goal of enhancing learning experiences so everyone can thrive throughout the stages of life.

I had the opportunity to leverage my teaching experience, which gave me a deeper understanding of the objectives of EDuniverseMX, allowing me to develop a more enriched, honest, and engaging conceptualization. For the first phase of the project, I was tasked with designing the logo, establishing the basic guidelines for applying the visual identity primarily in digital formats, and most significantly, contributing to the conceptualization and structure to create a flexible visual concept that could evolve and change as the projects and/or phases of EDuniverseMX progressed.

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