AMP.LIFIER CONCEPT LAB | CONCEPT & VISUAL IDENTITY

TREND ANALYSIS | STORYTELLING | BRAND IDENTITY | DESIGN | ILLUSTRATION | BRANDING

I was commissioned to create a full-scope proposal for a design and experience agency offering services in merchandising, licensing, product launches, brand collaborations and other bespoke projects. I designed the proposal at both the conceptual and creative levels, including the name, narrative, and even the structuring of the pillars and services that the team would offer. I suggested that the agency be called a "Concept Lab," drawing inspiration from the innovation cells found in large companies, where multidisciplinary teams collaborate on innovation. This was in response to the working model and the profile of the team members that this agency aims to consolidate.

The agency's graphic identity is inspired by a disruptive, urban, and grunge aesthetic, contrasting with the trends of clean and minimalist visual identities. AMP.lifier Concept Lab is a way to champion the return to tailor-made approaches in all project endeavors.

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