DISTROLLER | ART, DESIGN AND CONCEPT DEVELOPMENT

CREATIVE DIRECTION | TREND ANALYSIS | BRAND IDENTITY | VISUAL DESIGN | ILLUSTRATION | BRANDING

From 2022 to 2024, I was responsible for the trend analysis and forecast review across various industries associated with the multitarget markets that Distroller's multi-brand portfolio caters to. I established the methodology for analyzing diverse sources and platforms (ranging from industry tools like WGSN to more casual sources such as blogs, specialized portals, social media, among others). This allowed me to set the parameters and strategy for establishing the main conceptual pillars for the development of the style guides per year.

IN ADDITION TO MY ROLE IN STRATEGY MANAGEMENT, I ALSO PARTICIPATED IN THE DESIGN AND CREATION OF THE MASTERS FOR THE FURTHER COMPLETION OF THESE CONCEPTS INTO A FULL STYLE GUIDES.

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