DISTROLLER BRAND · ACTITUD PAGÜER | CONCEPT AND STYLE GUIDE

TREND ANALYSIS | BRAND IDENTITY | DESIGN | ILLUSTRATION | BRANDING

From 2022 to 2024, I was responsible for the trend analysis and forecast review across various industries associated with the multitarget markets that Distroller's multi-brand portfolio caters to. I established the methodology for analyzing diverse sources and platforms (ranging from industry tools like WGSN to more casual sources such as blogs, specialized portals, social media, among others). This allowed me to set the parameters and strategy for establishing the main conceptual pillars for the development of the style guides per year.

IN ADDITION TO MY ROLE IN STRATEGY MANAGEMENT, I ALSO PARTICIPATED IN THE DESIGN AND CREATION OF SOME OF THESE STYLE GUIDES.

‘Actitud Pagüer’ (Power Attitude) is a concept created for Distroller Brand to honor one of the most powerful aspects with which all of us who love and are part of Distroller identify. Whether we are fans, collaborators, or creatives, one characteristic form of expressiveness in Distroller is attitude. Attitude is power. And power is found in many things, such as creative power, the power of fun, the power of dreams, the power of laughter, and the power to keep moving forward.

All brands and trademarks featured in this portfolio are the property of their respective owners. The images and materials displayed are presented solely for the purpose of showcasing professional experience and creative work, and are not intended for commercial use or endorsement.