ESPACIO [TELEVISA] | BRAND & ART STRATEGY FOR CONSUMER PRODUCTS

CONCEPT | DESIGN | STYLE GUIDES & GRAPHIC ASSETS | PRODUCT DESIGN

‘Espacio’ was an annual event organized by Televisa, designed as a forum and platform for young people, particularly university students, to engage with leaders and professionals from various industries, including media, entertainment, business, and politics. The purpose of this event was to inspire and inform the next generation of leaders by providing them with insights, knowledge, and networking opportunities. The event typically featured keynote speeches, panel discussions, workshops, and other activities that allowed participants to interact directly with influential figures and learn from their experiences.

Under this premise and as the Head of Creative Marketing and Design at Televisa Consumer Products, from 2008 to 2010, I was responsible for translating each year’s concept to create the respective materials for application in consumer products. I was in charge of designing and conceptualizing the graphic assets,and guidelines for the correct use and application in merchandising, special edition items, banners, magazine ads, and other digital media.

All brands and trademarks featured in this portfolio are the property of their respective owners. The images and materials displayed are presented solely for the purpose of showcasing professional experience and creative work, and are not intended for commercial use or endorsement.