MISS XV [TELENOVELA] | LOGO DESIGN, BRAND BOOK & STYLE GUIDE

CREATIVE DIRECTION | CONCEPT | STYLE GUIDE | BRANDING

After Rebelde | RBD, television projects that at the time revolutionized the licensing industry in Mexico and Latin America, Televisa invested in youth-oriented and musical productions using the same telenovela formula, such as Atrévete A Soñar, Lola Érase Una Vez, and Miss XV, the latter produced by Pedro Damián. Until then, brand books and style guides for this type of project had been commissioned to external agencies. However, with Miss XV, trust was placed in the Televisa Consumer Products team to generate the art strategy for the first time.

I had the opportunity to design the logo, visual and conceptual strategy, and some of the elements of the style guide, which would be used for: consumer products, various print and digital media campaigns, in the official Miss XV magazine published by Editorial Televisa, and in Jordi Rosado's book, among others. I had the privilege of leading the creative team, together completing this ambitious task.

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