LOS 10 MANDAMIENTOS DEL LICENSING | EDITORIAL DESIGN & CONCEPT

CONCEPT | DESIGN | ILLUSTRATION | EDITORIAL DESIGN

Maca Rotter, one of the most emblematic and transformative figures in the licensing industry in Mexico and Latin America, is the author of the first book on licensing and consumer products in Spanish, and she entrusted me with the graphic design for its first edition. Due to the familiarity of our relationship, she gave me the manuscript and tasked me with the mission of developing the visual concept of the work as an independent designer and creative. Additionally, Rotter trusted my ability to suggest and introduce some examples and case studies based on my personal experience in the industry and my background in licensing and branding. The result was a print run with two reprints and a digital version for Kindle.

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