FLOUR EGGS & SUGAR | LOGO & VISUAL IDENTITY

CREATIVE DIRECTION | BRAND IDENTITY | DESIGN | BRANDING

I was commissioned to create a logo for a boutique-concept bakery in New York. This was a venture by a client with little experience in brand management and storytelling, so I decided to additionally collaborate by providing a 1-0-1 startup branding kit including basic guidelines, mockups and mini style guide, to help create a cohesive concept and a clearer narrative. Although the budgets were limited and specific, it is important to provide tools that help the project reach its potential.

All brands and trademarks featured in this portfolio are the property of their respective owners. The images and materials displayed are presented solely for the purpose of showcasing professional experience and creative work, and are not intended for commercial use or endorsement.